About
Quick bio, brands, do’s & dont’s
Don’t shoot from the hip. Develop the message first.
Don’t sound disingenuous. Strive for an authentic voice.
Don’t get in the way of the message.
Realize what you leave out is more important than what you put in.
Do’s and don’ts.
A little about me.
I became a freelance copywriter when the small agency I worked for went kaput. At that time, my clients were mostly advertising and design agencies, including JWT, Ogilvy, Mullen, Saatchi & Saatchi, and Addison.
Next, I drifted into writing annual report narratives (the glossy, upfront pages, not the financials). So far, I’ve written over 60.
I spent a couple of years as a VP/Group Creative Director at BBDO, then went back to freelancing.
My first client was Emirates Airline in Dubai, writing three of their annual report narratives. That led to more annual report work in Singapore, Jakarta and Manila.
In 2014, I accepted the AVP/Senior Copywriter role at Synchrony, where I worked on the brand and bank teams for 10 years.
Now, full circle: I’m back to freelancing.
